I was a few days in Cologne for the conference
organized by Europeactive and
for FIBO Trade show:
Technological innovation , the use of weareable monitoring, EMS training,
touchpoints, eXperience, fitness tracker, digital marketing are the guidelines of the 'Edition 2016 Fibo.
To precede the opening day during Europeactive conference, in support
Dell 'physical activity in Europe,' was presented the first innovation
research
technological fitness.
Innovation is the watchword, thanks to the fast pace at which they are
changing
the behavior of consumers around the world increasingly connected and
increasingly
looking for innovation and experiences to share.
Would technology training support, a motivation tool
and loyalty, but also the key to access to new markets, which in
Europe
They saw the gradual rise of large and small chains, more
concentration means lower prices and increased penetration.
Italy despite the constant efforts of the operators has yet to create
the conditions to ride this wave of novelty and enthusiasm that
has been breathed in Cologne.
the conditions to ride this wave of novelty and enthusiasm that
has been breathed in Cologne.
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