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Digital innovation and new technologies for fitness presented at FIBO 2016



I was a few days in Cologne for the conference organized by Europeactive and
 for FIBO Trade show:
Technological innovation , the use of weareable monitoring, EMS training,
 touchpoints, eXperience, fitness tracker, digital marketing are the guidelines of the 'Edition 2016 Fibo.

To precede the opening day during Europeactive conference, in support
Dell 'physical activity in Europe,' was presented the first innovation research
 technological fitness. 
Innovation is the watchword, thanks to the fast pace at which they are changing
the behavior of consumers around the world increasingly connected and increasingly 
looking for innovation and experiences to share.
 
Would technology training support, a motivation tool 
and loyalty, but also the key to access to new markets, which in Europe 
They saw the gradual rise of large and small chains, more 
concentration means lower prices and increased penetration. 

Italy despite the constant efforts of the operators has yet to create
 the conditions to ride this wave of novelty and enthusiasm that
 has been breathed in Cologne.

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