80 Million members of health & fitness centres by 2025

In Cologne, during the 5th European Health & Fitness Forum (EHFF), Deloitte Partner Karsten Hollasch presented the major conclusions from the latest market research published by EuropeActive in cooperation with Deloitte. The EHFF is the annual top industry forum and the pre-opening event for FIBO, the world’s largest fitness trade show, which takes place in Cologne, Germany from 12-15 April 2018.

According to the study, the European health and fitness market continued to grow strongly in 2017 as the total number of health and fitness club members increased by 4.0% to about 60.0 million. With a membership growth of 5.3% to 10.6 million members, Germany strengthened its position as the country with the highest membership ahead of the United Kingdom (9.7 million), France (5.7 million), Italy (5.3 million) and Spain (5.2 million).

Herman Rutgers, EuropeActive Board member and co-author of the report, commented:

“2017 was another year of strong growth in terms of both membership and market value. This shows that the products and services of our sector remain highly attractive to consumers across Europe and makes us confident to reach the industry goal of 80 million members by 2025.”